EIB - Content Analyst

European Investment Bank | Luxembourg, LU | On-site only

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For data, KPIs, content impact and metrics lovers!
We are looking for a content analyst to support the European Investment Bank in analysing the performance of cross-channel content across digital channels. You will work at the European Investment Bank headquarters in Luxembourg, being part of a large team of communication and digital services specialists.

About this position

This is a full-time position at EIB headquarters in Luxembourg. Your main task is to analyse, plan and support the performance improvement of cross-channel content across web, social media and paid ads

We are looking for candidates with a Degree in Data Analytics, Communications or related field, with at least two years of relevant experience in multimedia content and analytics.

The challenge

- Analyse, plan and support the performance improvement of cross-channel content across web, social media and paid ads.
- Monitor content performance over time and document ongoing cross-channel data monthly, feeding data into wider communication reports.
- Design and deliver data dashboards to track progress towards KPIs and provide timely insights as to content performance with recommendations.
- Deliver campaign reports for specific events and campaigns, with key outcomes and learning. Create presentations to communicate results and feedback learnings.
- Work with content producers on implementing learnings into future content creation and distribution, including learnings around videos exploring retention and engagement.
- Support the work of defining audiences and work on cross-channel targeting.
- Provide recommendations for improvements to search indexation of website pages and social media content.
- Work across teams to monitor trends across channels and feedback learning into new content development.
- Support the definition and ongoing reporting of KPIs for the Communications department.
- An interest and/or experience in exploring the use of AI in data reporting.

Skills required

From the technical point of view, you will need:
- Key experience in managing analytics tools for social media and social media advertising, including PiwikPro, Emplifi, Metricool, Onclusive.
- Key experience in managing Meta/LinkedIn and GoogleAds platforms.
- Sound knowledge of SEO, Google Search console and Hrefs.
- Experience with data visualition tools, such as PowerBi, Google Looker Studio.
- Experience with MS Excel/PowrPoint for visualizaiton.

Organisation, communication and soft skills:
- Analytical mindset with ability to interpret complex data.
- Creativity and strategic thinking.
- Team player with strong communication skills.
- Organisational skills and ability to work under pressure.
- Customer-oriented approach.
- Understanding of banking sector and institutional communication.
- Full working proficiency in English, accredited with at least level C1 of the Common European Framework of Reference for Languages (or equivalent).

Conditions

Location: Luxembourg, LU

Worksite type: On-site only

Contract type: Freelancer or Employee

Contract duration: +12 Months

Requires EU nationality: Yes

Job type: Outsourcing

Client: European Investment Bank

Employer: DEUUX

Other points of the offer

● Collaborate with a dynamic, multicultural team on high-profile EU projects.
● Competitive remuneration aligned with your expertise and the project’s scope.
● Flexible opportunities for remote work with potential assignments in Brussels or Luxembourg.

100 - Mandatory

2 years of experience

Bachelor degree

On-site and Remote

Freelancer only

Linkedin Page Analytics (>= 1 year)

KPI Analytics (>= 2 years)

Piwik Analytics (>= 1 year)

Social Media Campaigns (>= 2 years)

English (Full professional (C1))

50 - Very important

Available in 1 months